Gustavo Lins was born in Belo Horizonte, Brazil. He briefly studied engineering before choosing architecture. He graduated from the Federal University of Minas Gerais in 1986. He then joined the School of Architecture of the Polytechnic University of Catalonia in Barcelona, Spain, for a PhD where he worked on the connection between architecture and clothing using the Japanese kimono for reference. He decided to devote himself to fashion and settled in Paris in order to deepen his research on the architecture of clothing. There, he becomes familiar with the workshop trades, becoming in turn a patern maker, a qualified first hand, and a workshop manager. He goes on to work successively for Castelbajac, John Galliano, Kenzo, Louis Vuitton, Guy Laroche, Agnes B, Lacoste, Gaultier Couture.
In 2004, he launched his own brand of ready-to-wear for women and men, Atelier Gustavolins. He became a permanent member of the Chambre Syndicale de la Haute Couture in 2011 and is to date the only Latin American designer to have joined the prestigious official calendar.
In 2017, with growing concern and awareness of the environmental and social challenges the fashion industry was being confronted with, he created the LINS PARIS brand. Simultaneously, he continued to deepen his know-how and increased artistic collaborations, in particular porcelain work with the manufactures of Sèvres and Nymphenburg.
Since 2010, he has also been a main contributor to the collections "Petit h" for Hermès.